Domain Authority (DA) is a valuable ranking factor for websites which aim to increase their visibility and appear in top rankings. Created by Moz, DA estimates the placement rank of a website in search results, on a scale of 1 to 100. The higher your DA score, the better chance of getting to the top in searches. But, domain authority of the site owners and marketers is stagnating or increasing much slower than expected. This stalled outflow can have massive impact on traffic, conversions, and online visibility.
If you have been checking DA on Moz free DA checker, or even run Moz check DA often, but your growth hasn’t happened the way you would like, let’s get down to business. There are many reasons why your DA hasn’t increased, and there are helpful solutions for solving them, thankfully. In this post, we’ll explore 6 common reasons why your Domain Authority could be stalled and how to put it back on the growth track. Knowing all these will enable you to optimise not just your DA, but your entire SEO strategy for longterm web success.
There is no Quality Backlinks and High Quality.
Backlinks are one of the biggest factor affecting Domain Authority. A dearth of relevant backlinks are one of the main reasons why your DA might not increase. Backlinks are not all the same. Bad or irrelevant links, links on spam websites, etc. can make your domain more infamy and it will affect your DA score. You require backlinks from trusted and quality websites in your industry to increase your DA. These links serve as recommendations, and they tell search engines that your content is credible and useful.
To get around this, make good shareable content that other sites link to. By guest blogging on established sites, conducting original research, and networking within your field, you can gain quality backlinks. You also need to check your backlink profile periodically using a tool such as Moz free DA checker to find and unfollow any toxic links that could hurt your score. Establishing relationships with key influencers and thought leaders in your industry is another efficient strategy to get highauthority backlinks.
Dumb Onpage SEO Optimization.
Your Domain Authority will also fall off because of sluggish onpage SEO is another reason for your Domain Authority to decline. In Onpage SEO — this means optimizing each page of a website for search engine success and conversion. Your DA can be damaged if your content is not keyword optimized, lacks meta tags, or slow page loading speed. A non-optimized search engine and ui site won’t rank well even with many backlinks.
If you want to scale your onpage SEO, start with keyword research. Keyword inbound: Keyword outbound will target your content and your business, don’t keyword stuffing. Ensure you have optimized titles, meta descriptions, header tags (H1, H2, etc.) You must also work on page speed, mobile responsiveness, internal linking and other stuff. Regularly checking your site’s SEO using a Moz can also show where you need to work on improvements and make sure that all pages are optimized.
Puff or Poor Quality Pages?
Amount of thin/junk content impedes your Domain Authority since search engines look for original, high quality and well-documented content which offers users a response to their queries. If your website is populated by uninteresting, small blog posts or otherwise irrelevant material that nobody wants to read, then this is likely responsible for your DA stagnation. Google’s algorithms reward sites that have deep, full-text content that engages users and keeps them engaged.
How to correct this? — Try creating something that actually has an impact on your readers. So, write your blog longer and more specific, about everything you are blogging about. — Add statistics, research, case studies and real-life examples to reinforce what you are saying and make your content seem more credible. Multimedia, like infographics and videos, can enhance the quality and experience of content, too. You can also keep your DA score and increase it, just by consistently refreshing old content to keep it fresh and accurate.
Difficult Content Publishing
Not consistently publishing content is also another factor that causes your Domain Authority to not increase. Websites that do not have enough quality content injected regularly quickly become uninspiring to both users and search engines. Google likes to look for websites that keep on publishing content as they can see the site is not sitting still and provides value all the time. Conversely, if you are keeping your site in the past, then it will be considered outdated, which can negatively impact your rankings and DA growth.
Overcoming this, create a content calendar where you can consistently publish every day. Aim for frequent blog posts, social media posts and anything else that will get your target market to engage with you. You don’t have to post daily, but try to be consistent and decent in terms of quality. All of your content should be optimized for SEO (search terms), and you can even use a free tool like the Moz free DA checker to track how your publishing strategy affects your Domain Authority. Consistency in publishing over time increases your site’s value and authority, which in turn helps your DA score.
Fading On Technical SEO Concerns.
Technical SEO is the process of optimizing your website’s infrastructure so that search engines can crawl and index it. Avoiding technical SEO problems like broken links, duplicate content, or XML sitemaps can severely damage your Domain Authority. The search engines should have a quick access to and navigation to your site so that it ranks well. You can experience poor ranking, slower growth in DA and decrease in site performance if your site has technical problems.
To correct technical SEO errors, run a site audit like Moz check DA to spot mistakes. Check for broken links, image alt tags missing, incorrect redirects, and web page layout problems. Also, make sure to make your website mobile-friendly, more people are using smartphones and Google indexing now favors mobilefirst. These technical glitches need not only help the experience of the user, but also allow the search engines to evaluate and rank your website for your increased DA.
Rivalry from HighAuthority Websites
On occasion your Domain Authority may stop growing because of a tough competition from the highauthority sites in your niche. If your category is saturated with existing and more DA-positive websites then it can be very difficult to get up the ranks. It takes another kind of approach to squaring off against these titans — one focused on differentiation, niche targeting, and special content.
Rather than being at one with the biggest sites in your industry, focus on more local, less competitive keywords that these big sites will miss. Creating niche content to serve specific audience and their pain points. In addition to this, developing good ties with small but still authoritative websites can help gain backlinks and gradually improve your DA. Tools such as free DA checker can help you check your website’s performance compared to other websites and change your strategy over time to ensure long-term success.
Conclusion
You have to be patient, work and implement an SEO plan to increase your Domain Authority. Your DA may not be moving forward, which is unsatisfying, but by understanding the common traps and applying the solutions described in this post, you can avoid them. And whether you are seeking for more quality backlinks, better onpage and technical SEO, or consistent, high-value content, you will see steps to make your site more authoritative in one of these areas.
Regularly analyzing with Moz check DA or Moz checker gives you the feedback to make datadriven decisions. With perseverance and a balanced strategy, you can guarantee that your Domain Authority grows indefinitely, making your website more visible and effective over the long run.